Today I thought if Simon and Martina want input on Super Junior, eh, I’ll give it to them. To start I’d like to state my place so this doesn’t sound too biased. My favorite entertainment company in Kpop is SM by far. I enjoy all of their bands, I’ve been a huge Super Junior fan since Don’t Don came out. I see no wrong in saying “SM has superior groups”. Most SM groups have been super successful: H.O.T, DBSK, SJ, and SHINee and SNSD are on the rise.
As far as Super Junior music videos go, as an ELF, every time they make a comeback I’m always more entertained from the teasers. The teaser videos always give me something to work with, and something to dream about: but I always know that the music video is going to be the same. Honestly, I think it’s because their first Dancing-In-A-Box (or DIB as I like to call them) music video was Sorry Sorry. Twins, had them dancing in a box, but it showed off the boys for the first time. A lot of first videos have the members dancing being cute; and it works. But once Sorry Sorry blew up Asia the DIB style kind of stuck.
SM was taking a risk chance doing a DIB music video, and because it was so successful (because of the song, and dance) Sorry Sorry changed SM’s perspective of Super Junior. It’s You was released, and it was a flawless music video (one of my favorites by far), it had the DIB style but also the story plot. I totally agree, with that many members, you have a way higher chance to pull off a mini-movie type of MV. It’s You is the perfect example of this. You see each member breaking up, being let down, fighting with a fictional girl, it works COMPLETELY for them. No Other also followed the style in a cutie form, but personally I didn’t find it as powerful as It’s You.
Well, since It’s You was part of the comeback for Sorry Sorry it really doesn’t affect the reasoning behind SM’s move. I’m pretty sure they smiled at the wad of money they received from Sorry Sorry and instantly thought: Hey! Sorry, Sorry was catching and all we did is put them in a box with cool lighting. Lets boost up the sex appeal and do it again. Not only do we save money, we’ll make twice as much with the new followers we got from Sorry Sorry. BIG MISTAKE.
As much as I love watching ‘my boys’ dance in a box, showing me their sexy faces and bodies it just doesn’t work for me. There is only so much of dancing in a box I can handle. But the problem is, the songs are still catchy as f*ck! So not only am I going to continue to watch the MV’s for the sexy party time, I’m going to watch them to jam loudly smiling as I see my bias pop on screen. In a business sense it’s a smart move: Save money, while making money. But trying to get new fans, or pleasing the old ones, it sucks. Oh, what I’d give to see a Mini-Movie MV again. Give me a SJM Super Girl or even a SJH Cooking? Cooking! HELL I’D EVEN TAKE A MARRY U. Just give us a break from the DIBs. It’s all we ask.
Just because it was successful once, doesn’t mean it’s always going to work. Mr. Simple was a good MV because of the complicated dance movies, and the way it changed with each style: not because it was a DIB.
TL;DR: DIB MV’s are a cheap way to sell expensive boys. More profit.